Split Decision Snack Bar
Brand Identity
Split Decision Snack Bar was a planned café for a space shared with a local boxing gym. Split decision is a boxing term, and also served as a nod to the possible dual café-to-bar function of the space.
I love a good hidden meaning in a logo, but I felt this brand just needed to hit you in the face – it is a boxing gym after all – so I played with a visual split in a few well-received iterations.
In the end, the owners opted to offer the space up to an established and café.
