Wattpad Books
Title Marketing
One of my favourite jobs at Wattpad was working with the Books teams on marketing a variety of titles each quarter. It was like developing a mini brand for every book using the cover art as the only guideline.
Simple covers and illustrated covers were the most fun for me, as they often allowed me to create coordinating elements – like additional illustrations that matched style, or shapes and patterns that felt like they fit the book’s look and feel. I enjoyed the challenge of pushing creativity within the constraints of the book's "brand" and the often tight timelines of the publishing world.
Assets typically included on-platform marketing, digital ads, e-blast, social content, and phone wallpapers.
