Brand Activations
External brand partnerships
on the Wattpad platform
on the Wattpad platform
Brand activations on Wattpad provide external brands with the unique opportunity of targeted interaction with highly engaged users of the platform all over the world.
Working with the Brand Partnerships teams at Wattpad provided the perfect opportunity for me to flex my attention to detail and thorough understanding of working within a brand's guidelines. Many well-recognized brands teamed up with Wattpad to run contests and special offers for their readers and writers.
I was often tasked with creating these assets for use on the platform, sometimes with just a brand guideline to work from, and other times with an existing piece of collateral to match (like key art for a new TV series).
Some brands I worked with include: Amazon Prime Video / Aussie Hair / e.l.f. makeup / Maybelline / Nickelodeon / Southwest Airlines / The Sims
