Wattpad Social Media
Brand Awareness + IP Marketing
Wattpad has a highly engaged user base, which extends to their social media channels – particularly Instagram, TikTok, and Twitter. With engagement being the top priority, content was focused on fun interaction but often tied into a natural-feeling promotion of a key story or reading list.
While I had a hand in coming up with a number of successful ideas for TikTok and Twitter, most of my designed assets were for Instagram stories, static posts, and carousel posts. I created dozens of assets during my time, so the following is just a small selection of some of my favourites or highest performing designs (many with over 35,000 likes!).
